| 1492- Columbus Discovers Tobacco. In his
| |
| | "Marlboros now ride in so many
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| journal, Columbus mentions tobacco for
| |
| | limousines, attend so many bridge
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| the first time. Rodrigo de Jerez and Luis
| |
| | parties, and repose in so many
|
| de Torres first observe the native
| |
| | handbags."
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| smoking ritual and try it themselves.
| |
| | 1927 - A sensation is created when George
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| Jerez becomes the first smoker of western
| |
| | Washington Hill blatantly aims Lucky
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| decent.
| |
| | Strike advertising campaign at women,
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| 1556-Tobacco use spreads to the old world
| |
| | urging them to "reach for a Lucky
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| through Spain and Portugal. The plant
| |
| | instead of a sweet." Smoking
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| that grew from these seeds is christened
| |
| | initiation rates among adolescent females
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| Nicotina tabacura by Linnaeus, thereby
| |
| | triple between 1925-1935, and Lucky
|
| immortalizing Jean Nicot's name. Later
| |
| | Strike captures 38% of the American
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| the addictive alkaloid is called
| |
| | market.
|
| nicotine.
| |
| | 1936 - Brown and Williamson introduce
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| 1548 - The Portuguese begin to grow
| |
| | Viceroy, the first national brand to
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| tobacco for export in Brazil.
| |
| | feature a filter of cellulose acetate.
|
| 1770 - The first tobacco shop is
| |
| | Advertising increases the use of
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| established in Lancaster, PA.
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| | physicians to counter the claims that
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| 1826 - England is importing only 26 lbs
| |
| | cigarettes are a major health problem.
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| of cigars per year. By 1830, England is
| |
| | 1940 - Adult Americans smoke 2,558
|
| importing 250,000 lbs per year.
| |
| | cigarettes per capita a year, nearly
|
| 1847 - Philip Morris is open for business
| |
| | twice the consumption of 1930
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| in England. They sell hand rolled Turkish
| |
| | 1945 - Smoking is now socially acceptable
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| cigarettes.
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| | for women. Another generation of
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| 1854 - Philip Morris begins making its
| |
| | Americans is now habituated to tobacco as
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| own cigarettes in London, on Bond Street
| |
| | a result of free cigarettes distributed
|
| 1881 - James E. Bonsack invents the
| |
| | by the Red Cross and other organizations
|
| automated cigarette-making machine. It
| |
| | to our fighting men and women.
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| can produce 200 cigarettes per minute, a
| |
| | 1952 - Kent introduces the 'Micronite'
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| production rate which would have
| |
| | filter, which Lorillard claims
|
| previously taken 50 workers, thereby
| |
| | "offers the greatest health
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| markedly reducing the cost of production.
| |
| | protection in cigarette history." It
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| Within one year the largest cigarette
| |
| | turns out to be made of asbestos. Kent
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| manufacturer sells more than a billion
| |
| | discontinues use of the Micronite filter
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| cigarettes annually.
| |
| | four years later.
|
| 1832 - The cigarette is invented by an
| |
| | 1954 - RJ Reynolds:- introduces:-
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| Egyptian artilleryman during the siege of
| |
| | Winston:- filter cigarettes, but promotes
|
| Acre. The Egyptian's cannon crew had
| |
| | the taste benefit, not health. Winston
|
| improved their rate of fire by rolling
| |
| | dominates the US market for the next 15
|
| the gunpowder in paper tubes. For this,
| |
| | years.
|
| he and his crew were rewarded with a
| |
| | 1954 - Marlboro advertising taken over by
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| pound of tobacco. Their only pipe was
| |
| | the Chicago ad agency Leo Burnett.
|
| broken, so they took to rolling the pipe
| |
| | "Delivers the Goods on Flavor"
|
| tobacco in the paper tubes.
| |
| | ran the new slogan in newspaper ads.
|
| 1864 - First American cigarette factory
| |
| | Design of the campaign, which features
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| opens and produces almost 20 million
| |
| | 'Marlboro Men,' is credited to John
|
| cigarettes annually.
| |
| | Landry of Philip Morris. Prior to
|
| 1875 - Allen & Ginter cigarette
| |
| | initiating this campaign, Marlboro had
|
| brands, Richmond Straight Cut No. 1 and
| |
| | <1% of the US market.
|
| Pet, begin using picture cards to stiffen
| |
| | 1963 – Marlboro dispenses with
|
| the pack and protect the cigarettes. The
| |
| | tattooed sailors and athletes as the
|
| cards, with photos of actresses, baseball
| |
| | Marlboro Man and settles on the exclusive
|
| players, Indian Chiefs, and boxers are
| |
| | use of cowboys. For several years, Philip
|
| enormously successful and represent the
| |
| | Morris research had shown that sales
|
| first modern promotion scheme for a
| |
| | increased whenever they cowboys appeared
|
| manufactured product.
| |
| | in their campaigns.
|
| 1901 - 3.5 billion cigarettes and 6
| |
| | 1964 - Marlboro Country ad campaign is
|
| billion cigars are sold. Four in five
| |
| | launched. "Come to where the flavor
|
| American men smoke at least one cigar a
| |
| | is. Come to Marlboro Country."
|
| day.
| |
| | Marlboro sales begin growing at 10% a
|
| 1902 - Tiny Philip Morris sets up a
| |
| | year.
|
| corporation in New York to sell its
| |
| | 1968 - Philip Morris introduces Virginia
|
| British brands, including Philip Morris,
| |
| | Slims with the slogan, "You've come
|
| Blues, Cambridge, Derby, and a cigarette
| |
| | a long way, baby." Five yeas later,
|
| named after Marlborough Street, where its
| |
| | Billy Jean King, wearing Virginia Slims
|
| London factory is located. Marlboro is
| |
| | colors, defeats Bobby Riggs in the
|
| one of the earliest woman's cigarettes,
| |
| | televised 'Battle of the Sexes.' Virginia
|
| featuring a red tip to hide lipstick
| |
| | Slims continues to promote tennis matches
|
| marks. It does not catch on with the
| |
| | to this day.
|
| public.
| |
| | 1972 - Marlboro becomes the best-selling
|
| 1910 - Most popular brands: Pall Mall,
| |
| | cigarette in the world. It remains so
|
| Sweet Caporals, Piedmont, Helmar and
| |
| | today by a wide margin.
|
| Fatima.
| |
| | 1999 - About 10 million Americans smoke
|
| 1913 - RJ Reynolds introduces Camel,
| |
| | cigars.
|
| considered by historians as the first
| |
| | 2002 - CDC estimates smoking health and
|
| 'modern' cigarette.
| |
| | productivity costs reach $150 billion a
|
| 1917 - During World War I cigarettes
| |
| | year, according to a new study published
|
| become the smoke of choice as pipes and
| |
| | in this week's WMMR. CDC estimated the
|
| cigars prove unmanageable at the front.
| |
| | total cost of smoking at $3,391 a year
|
| Between 1910 and 1919 cigarette
| |
| | for every smoker, and even itemized the
|
| production increases by 633% from under
| |
| | per-pack health/productivity costs at
|
| 10 billion/year to nearly 70 billion/year
| |
| | $7.18/pack. Further, it estimated the
|
| and cigarette smoking begins to become
| |
| | smoking-related medical costs at $3.45
|
| fixed among American men. The American
| |
| | per pack, and job productivity lost
|
| Red Cross and the Young Men's Christian
| |
| | because of premature death from smoking
|
| Association, previously opposed to the
| |
| | at $3.73 per pack.
|
| propagation of cigarettes, actively
| |
| | Current campaign
|
| supply them to the troops overseas.
| |
| | Fire-safe cigarette legislation has been
|
| 1921 - RJ Reynolds spends $8 million in
| |
| | passed or introduced in many states. To
|
| advertising, mostly on Camel. Inaugurates
| |
| | maintain regulatory uniformity, all
|
| the highly successful "I'd Walk a
| |
| | states and countries are using the
|
| Mile for a Camel" slogan.
| |
| | “model” FSC regulatory bill
|
| 1924 - Philip Morris re-introduces
| |
| | based on the New York FSC law. With
|
| Marlboro with the slogan "Mild as
| |
| | identical fire safety regulations for
|
| May," targeting "decent,
| |
| | cigarettes in all states and countries,
|
| respectable" women. "Has
| |
| | cigarette manufacturers can voluntarily
|
| smoking any more to do with a woman's
| |
| | produce FSC worldwide. Until then,
|
| morals than has the color of her
| |
| | legislative campaigns mandating FSC will
|
| hair?" the advertisement reads.
| |
| | continue.
|
