Why Quackery Thrives

It isn’t surprising nowadays to find medical doctorsOccult practices labeled under the New Age,
who combine scientific treatments with quackalternative or holistic brand, have also permitted quacks
nostrums like visualization, homeopathy, iridology, faithto promote unproven remedies and publicize these in
healing and other unproven healing methods.respectable magazines and newspapers.
A study made by Dr. Barrie R. Cassileth, director ofBecause editors and publishers are often ignorant
psychosocial programs at the University ofabout these quack devices and are usually on the
Pennsylvania Cancer Center showed that 60 percentlookout for anything sensational or controversial, many
of unorthodox practitioners were actually physicianswill print these stories to boost circulation figures and
and 30 percent of doctors supported the use ofincrease advertising revenues - at the expense of the
alternative treatments.public.
"Physicians in general practice are susceptible to beingTo protect consumers from this growing health fraud,
taken in by quackery. They may be handed a packethere is a list of guidelines which can help you
of information, say about chelation therapy or live celldetermine whether your doctor is a quack or not.
analysis based on articles that look like they are basedThese guidelines are based in part on those made by
on real science (but are, in fact, not)," said Dr. James A.Dr. Stephen Barrett, a psychiatrist, prizewinning author,
Lowell, a professor of life sciences at Pimaconsumer advocate and board member of the
Community College in Tucson, Arizona who hasNational Council Against Health Fraud Inc.
written over a hundred newspaper articles onDon’t ever make the mistake of assuming that you
quackery and is the president of the Arizona Councildon’t need this list because you are intelligent and
Against Health Fraud.won’t be fooled by quacks. Many intelligent people
Experts say one of the reasons why quackery thrivesare victims of quackery without realizing it. Many
in the medical profession is because it is an easy wayothers have been diverted from expert medical help
of making money.and have not lived long enough to tell others of their
In the 1960s, quackery cost the American public $1misery at the hands of these charlatans. As Barrett
billion annually. In 1984, Americans spent $10 billion onwrote in “Health Schemes, Scams and Frauds”:
worthless and dangerous quack remedies. That figure“Despite Voltaire’s dictum, quackery has never
has reached over $20 billion, according to the late Dr.been limited to transactions between knaves and fools.
Victor Herbert, former professor of medicine at theIndeed, its victims come from all walks of life and
Mount Sinai School of Medicine in New York.educational backgrounds. The extent to which people
Quackery is also alive and well thanks largely tocan be fooled should not be underestimated.” (Next:
unregulated newspaper, radio and television ads whichHow to spot quacks.
allow quacks to peddle their questionable wares.