| In part 1 of this series I talked about some key points | | | | viewed off your property in a public place with a male |
| when advertising your car in classifieds. To get the | | | | to help you sell it)"Non-smoker"- shows not just that |
| most out of this final article in the series, I suggest you | | | | you don't smoke but that you are aware of the |
| read Part 1 first.Now, I promised I was going to give | | | | cleanliness factor in your car and hints that you most |
| you a sample advertisement. So here goes.The way | | | | likely have kept it clean, without stating it."All pwr |
| I,m going to do it is to give you the ad first. See if you | | | | options" - more identifying data - has to be mentioned |
| can work out why each element has been included | | | | because it ads extra value. And the same goes for |
| and why? You should be able to do this if you have | | | | dual air - this adds the safety dimension."Exc |
| read and understood part 1.*** 00 Ford Contour*** | | | | Condition"- you basically have to make a statement of |
| V6 2.5l,only 30k,1 female owner | | | | condition. A car in excellent condition has not been in |
| n/smok,all pwr opt,auto,dual air, | | | | an accident, has no rust, clean title and has had no |
| exc cond,must see,must sell | | | | bodywork. The paint looks new and interior is very |
| $5100 call xxx-xxxx-xxxxNow that looks harmless | | | | clean. As well as being mechanically sound."Must See" |
| enough doesn't it. A classified ad usually doesn't have | | | | and "Must Sell" - these little gems add a little bit of |
| the punch that a full page ad can have or a TV ad.But | | | | urgency. They work best in combination with this ad |
| this is not a problem. Why? Because you are only | | | | because the ad is for a pretty good car. If you were |
| really competing with other ads in a similar format. The | | | | selling a wreck I wouldn't use them.Include the |
| only people putting better ads in than you are dealers | | | | priceNow you must include the price in my opinion. I |
| and people looking at classifieds don't want to buy | | | | don't have the space to go into why fully. It has to do |
| from a dealer.So in that little space is where you need | | | | with buyer confidence. He doesn't want to have a |
| to shine.Ok, so let's break it down.The first line you | | | | price change done based on the sound of his voice or |
| have the little stars "***" and it's in bold. That's your | | | | the way he dresses. It just takes one factor out of the |
| attention grabber. It's not huge but remember you only | | | | buyer's confusion.The last part is the call to action. |
| need to make it stand out in relation to other ads.It also | | | | Pretty simple. Instead of putting the phone number |
| has the make, model and don't forget the year - if you | | | | alone, add the word "call" in front of it. People actually |
| leave this out you are costing yourself inquiries.Now, | | | | respond to direct commands to do things. It's a principle |
| the next section "V6 2.5l" gives more specific info | | | | of direct selling.So that's it. I hope that has been |
| about the car. It's the V6 2.5l engine version. More car | | | | helpful.Happy SellingGraeme SpriggeGraeme Sprigge is |
| identifying. It's important to identify the car fully.The next | | | | the author of The 90 Minute Car Salesman - Your |
| part - "only 30k" - states that it is low kilometres. Cars | | | | Auto Price Maximiser. He is also the webmaster of |
| generally wear out faster the more they are driven. So | | | | where you can find some great articles and resources |
| this is a good selling point.1 female owner - female | | | | for selling your car. Go to to maximise your car's selling |
| drivers are statistically less hard on their vehicles than | | | | price.Copyright 2005 Graeme Sprigge - Reprinting |
| males. Good selling point so mention it. (For security | | | | permitted provided this resource box included. |
| reasons if you do this it is a good idea to have the car | | | | |