| In part 1 of this series I talked about some | | | | (For security reasons if you do this it is a |
| key points when advertising your car in | | | | good idea to have the car viewed off your |
| classifieds. To get the most out of this | | | | property in a public place with a male to |
| final article in the series, I suggest you | | | | help you sell it)"Non-smoker"- shows not just |
| read Part 1 first.Now, I promised I was going | | | | that you don't smoke but that you are aware |
| to give you a sample advertisement. So here | | | | of the cleanliness factor in your car and |
| goes.The way I,m going to do it is to give | | | | hints that you most likely have kept it |
| you the ad first. See if you can work out why | | | | clean, without stating it."All pwr options" - |
| each element has been included and why? You | | | | more identifying data - has to be mentioned |
| should be able to do this if you have read | | | | because it ads extra value. And the same goes |
| and understood part 1.*** 00 Ford Contour*** | | | | for dual air - this adds the safety |
| | | | dimension."Exc Condition"- you basically have |
| V6 2.5l,only 30k,1 female owner | | | | to make a statement of condition. A car in |
| | | | excellent condition has not been in an |
| n/smok,all pwr opt,auto,dual air, | | | | accident, has no rust, clean title and has |
| | | | had no bodywork. The paint looks new and |
| exc cond,must see,must sell | | | | interior is very clean. As well as being |
| | | | mechanically sound."Must See" and "Must Sell" |
| $5100 call xxx-xxxx-xxxxNow that looks | | | | - these little gems add a little bit of |
| harmless enough doesn't it. A classified ad | | | | urgency. They work best in combination with |
| usually doesn't have the punch that a full | | | | this ad because the ad is for a pretty good |
| page ad can have or a TV ad.But this is not a | | | | car. If you were selling a wreck I wouldn't |
| problem. Why? Because you are only really | | | | use them.Include the priceNow you must |
| competing with other ads in a similar format. | | | | include the price in my opinion. I don't |
| The only people putting better ads in than | | | | have the space to go into why fully. It has |
| you are dealers and people looking at | | | | to do with buyer confidence. He doesn't want |
| classifieds don't want to buy from a | | | | to have a price change done based on the |
| dealer.So in that little space is where you | | | | sound of his voice or the way he dresses. It |
| need to shine.Ok, so let's break it down.The | | | | just takes one factor out of the buyer's |
| first line you have the little stars "***" | | | | confusion.The last part is the call to |
| and it's in bold. That's your attention | | | | action. Pretty simple. Instead of putting the |
| grabber. It's not huge but remember you only | | | | phone number alone, add the word "call" in |
| need to make it stand out in relation to | | | | front of it. People actually respond to |
| other ads.It also has the make, model and | | | | direct commands to do things. It's a |
| don't forget the year - if you leave this out | | | | principle of direct selling.So that's it. I |
| you are costing yourself inquiries.Now, the | | | | hope that has been helpful.Happy |
| next section "V6 2.5l" gives more specific | | | | SellingGraeme SpriggeGraeme Sprigge is the |
| info about the car. It's the V6 2.5l engine | | | | author of The 90 Minute Car Salesman - Your |
| version. More car identifying. It's important | | | | Auto Price Maximiser. He is also the |
| to identify the car fully.The next part - | | | | webmaster of where you can find some great |
| "only 30k" - states that it is low | | | | articles and resources for selling your car. |
| kilometres. Cars generally wear out faster | | | | Go to to maximise your car's selling |
| the more they are driven. So this is a good | | | | price.Copyright 2005 Graeme Sprigge - |
| selling point.1 female owner - female drivers | | | | Reprinting permitted provided this resource |
| are statistically less hard on their vehicles | | | | box included. |
| than males. Good selling point so mention it. | | | | |