| Ford Motor Co. intends to put personalization a | | | | such as the custom Sport badging, "foundry gray", |
| topmost priority. As such, it will be giving customers a | | | | smoked headlamp and tail lamp lenses, and polished |
| say in what they want on their vehicles. At the | | | | dual exhaust tips emerging from openings in the rear |
| Chicago Auto Show, the Dearborn-based automaker | | | | skirt. |
| launched its very first factory-customized model - the | | | | "While custom-made to appeal to customers, Edge |
| Edge Sport. | | | | Sport is smart business," said Mark Fields, president for |
| The launch of the Edge Sport aims to appeal to the | | | | The Americas. "The aftermarket industry has grown |
| escalating personalization trend in the auto industry. | | | | to a $40 billion annual business, and crossovers are the |
| The vehicle enhances the already outstanding sales | | | | fastest-growing vehicle segment in the U.S. We want |
| record in the automaker's crossover sport utility | | | | customers who crave something special to know that |
| segment in the previous year. | | | | Ford can 'customize' their Edge - right at the factory." |
| Aside from keeping up with customers' personalization | | | | The Sport trim, which joins the SE, SEL and Limited |
| needs, the new trim is also aimed at industry shows | | | | models in the Edge range, makes it the very first |
| such as the Specialty Equipment Market Association | | | | vehicle in the crossover segment to offer |
| Show in Las Vegas. | | | | customization. |
| The turbocharged Sport trim features 22-inch polished | | | | Edge Sport will be available in Sport Blue, Brilliant Silver, |
| aluminum wheels, the first size on a crossover, or | | | | Ebony and Redfire. Inside, dark gray leather seats |
| 20-inch premium painted wheels with Sport-branded | | | | feature unique suede-feel patterned inserts in a |
| black center hubs. To complete the rugged and | | | | combination of light and dark gray, with contrasting |
| aggressive appearance of the vehicle, engineers at | | | | stitching for premium appeal. The vehicle is scheduled |
| Ford give it low-profile tires. | | | | to roll out into dealerships this fall. |
| What's more, the vehicle's design and features like | | | | Furthermore, Ford Canada was earlier quoted as |
| VistaRoofâ„¢ and SYNC helped make Ford | | | | saying that a hybrid version of the Edge will be |
| Edge the best-selling crossover in the nation. | | | | introduced for the model year 2010. The said version |
| According to the automaker, the eight-piece Edge | | | | will feature a new hybrid system mated to a V6 |
| Sport body kit includes a unique front air dam, side | | | | engine. |
| skirts, lower door caps and a rear skirt, all finished in | | | | Truly, the Edge Sport is a solid proof that the |
| body color, instead of the dark lower on other Edge | | | | automaker's vehicles are evolving with time; they are |
| models. Additionally, the front air dam features and | | | | far from the likes of Ford Bronco and other previous |
| integrated fog lamps. | | | | models. |
| The Dearborn automaker also offered perky details | | | | |