| Ford Motor Co. intends to put | | | | perky details such as the custom Sport |
| personalization a topmost priority. As | | | | badging, "foundry gray", smoked headlamp |
| such, it will be giving customers a say | | | | and tail lamp lenses, and polished dual |
| in what they want on their vehicles. At | | | | exhaust tips emerging from openings in |
| the Chicago Auto Show, the | | | | the rear skirt. |
| Dearborn-based automaker launched its | | | | "While custom-made to appeal to |
| very first factory-customized model - | | | | customers, Edge Sport is smart |
| the Edge Sport. | | | | business," said Mark Fields, president |
| The launch of the Edge Sport aims to | | | | for The Americas. "The aftermarket |
| appeal to the escalating personalization | | | | industry has grown to a $40 billion |
| trend in the auto industry. The vehicle | | | | annual business, and crossovers are the |
| enhances the already outstanding sales | | | | fastest-growing vehicle segment in the |
| record in the automaker's crossover | | | | U.S. We want customers who crave |
| sport utility segment in the previous | | | | something special to know that Ford can |
| year. | | | | 'customize' their Edge - right at the |
| Aside from keeping up with customers' | | | | factory." |
| personalization needs, the new trim is | | | | The Sport trim, which joins the SE, SEL |
| also aimed at industry shows such as the | | | | and Limited models in the Edge range, |
| Specialty Equipment Market Association | | | | makes it the very first vehicle in the |
| Show in Las Vegas. | | | | crossover segment to offer |
| The turbocharged Sport trim features | | | | customization. |
| 22-inch polished aluminum wheels, the | | | | Edge Sport will be available in Sport |
| first size on a crossover, or 20-inch | | | | Blue, Brilliant Silver, Ebony and |
| premium painted wheels with | | | | Redfire. Inside, dark gray leather seats |
| Sport-branded black center hubs. To | | | | feature unique suede-feel patterned |
| complete the rugged and aggressive | | | | inserts in a combination of light and |
| appearance of the vehicle, engineers at | | | | dark gray, with contrasting stitching |
| Ford give it low-profile tires. | | | | for premium appeal. The vehicle is |
| What's more, the vehicle's design and | | | | scheduled to roll out into dealerships |
| features like VistaRoof™ and SYNC | | | | this fall. |
| helped make Ford Edge the best-selling | | | | Furthermore, Ford Canada was earlier |
| crossover in the nation. | | | | quoted as saying that a hybrid version |
| According to the automaker, the | | | | of the Edge will be introduced for the |
| eight-piece Edge Sport body kit includes | | | | model year 2010. The said version will |
| a unique front air dam, side skirts, | | | | feature a new hybrid system mated to a |
| lower door caps and a rear skirt, all | | | | V6 engine. |
| finished in body color, instead of the | | | | Truly, the Edge Sport is a solid proof |
| dark lower on other Edge models. | | | | that the automaker's vehicles are |
| Additionally, the front air dam features | | | | evolving with time; they are far from |
| and integrated fog lamps. | | | | the likes of Ford Bronco and other |
| The Dearborn automaker also offered | | | | previous models. |