| One of tobacco companies' main methods of | | | | establishment, the area beside the counter or right |
| promoting is in the retail stores. The point of sales is | | | | behind the counter at eye level is prime placement |
| what tobacco companies are focused on and the | | | | area. This will help tobacco companies in their |
| retail stores are their primary source for | | | | promotional gains. |
| communication and showcasing their products to the | | | | Tobacco companies should make sure any of their |
| customers. Incentives of varying degrees are offered | | | | products on display are in secured cabinets or cases. |
| to the retail stores at many times to help their products | | | | This will dissuade shop lifters, which could become a |
| get a location considered prime or to help their | | | | big problem with displays that are open to anyone. |
| products get pushed more by the retailers. | | | | The promotional method of sign usage is a good idea. |
| Another method of promotion by tobacco companies | | | | Signs should be placed on cigarettes and tobacco |
| is the packaging of their products with discounts on | | | | products that have a pricing of a discounted nature |
| multiple packs of their brand being bought by the | | | | going on at that particular time. This will draw the |
| customer. Everyone loves the idea of saving a little | | | | customer's attention to products. |
| money. So they will likely purchase multiple packs | | | | Sponsorship of rodeos, concerts or racing events is a |
| instead of just one to get the discounts. | | | | great way to get promotion of the products out there |
| Posters, racks of displays, sign usage, t-shirts, hats and | | | | to be seen. These events list their sponsors on very |
| sunglasses offer promotional methods popular in retail | | | | large posters along with the products of that company |
| stores also; people love hats, t-shirts and sunglasses. | | | | and their advertisements. With all the people that go to |
| The tobacco company will receive free advertising | | | | these type events viewing will be in a large capacity |
| when the customer who bought one of these | | | | for tobacco company's ads. |
| products wears it out in public in view of everyone. | | | | Some sports teams such as race drivers have |
| Check out counters in retail establishments are the | | | | companies in the tobacco industry sponsoring them |
| best locations for tobacco company's products. This is | | | | also. The company can then have their name and |
| an area all customers will see at one point. | | | | products name put on the driver's car as a |
| Having a price drop for a certain period of time on | | | | sponsorship advertisement. The public will then get full |
| tobacco company's products is also an efficient way | | | | view of these advertisements. |
| to gain promotion in a positive manner. Adding coupons | | | | There are so many promotional methods tobacco |
| on the customer's current purchase or for use on their | | | | companies can integrate into their advertising |
| next purchase of the product is a good way to get | | | | campaigns, all it takes is some imagination and the |
| promotion across too. Saving money is important to | | | | realization of all the possibilities available out there to |
| every person. | | | | them for this endeavor. |
| For the best well seen products in a retail | | | | |