The Popularity of the NHRA

It is the Christmas holiday weekend, the family is sittingshake your soul. Trying to explain this feeling to
around the livingroom discussing how much of a verysomeone who has never experienced it is futile. Nor
fine meal we've eaten, when the conversation shifts:can you explain the smells of the track, the smoking
"You on for the drag races this summer?" I asked mytires, the rubber dust in the air, or the way your eyes
brother. "Oh yeah," he answers back. As we reminisceburn from the half-burnt alcohol sprayed from the firey
about the past years NHRA Nationals and discusspipes. The sound...absolutely deafening.
plans and dates for this years race, we wonder whyIf we could somehow get these sights and sounds
the NHRA does not have a bigger following. If you likethrough our TV's, the NHRA would explode with
fast cars, and you have not been to a NHRApopularity. "Maybe they should send out bag of rubber
Nationals event, you have no idea what your missing.dust and a candle that smells like burnt rubber before
That, we decided, is exactly the problem. You haveeach broadcast," we quipped.
got to see it live to understand why it has the followingIn reality, the biggest thing I see that can be done is for
it does. Television is at fault, after-all this sport hastelevision to help us get to know the drivers and their
many times the horsepower of NASCAR, the pitts arecrews. Even the World Poker Tour understands they
open to anyone with a ticket, and the drivers come outcan't just show you people playing cards. We have to
of the haulers just to sign autographs on a regularfeel as if these drivers are our friends. Introduce us to
basis. They even give you a free, glossy team phototheir world! We must be able to connect with them on
to get the autograph signed on. The problem is nonea personal level. Show us what it takes to go 300mph
of that comes across on TV. When you watchin less than five seconds! The crews can tear down
NASCAR they televise the pre-raceactivities, thean engine and put it back together in less than an hour.
on-track activities, and the post-race activities. TheyShow us that! Dont talk while the rockets thunder
even have a segment called CRANK IT UP, in whichdown the track. Let us blow our speakers! It will never
the anouncers dont say a word for a few laps so youtake the place of being at the track, but it would go a
can litterally blow your speakers apart with yourlong way in bringing the NHRA back to the fore-front
surround sound. This helps give you the feeling you areof the racing world.
at the track. You could be watching your firstDo yourself a favor, the next time the NHRA is in your
NASCAR event and by the end of the race comeneighborhood, GO. Take your kids, call some friends, or
away with the feeling you understand it, and morego by yourself; just go. There is no experience like it in
importatly you will feel like you know the drivers. I dontthe world, at least not yet. Maybe someday soon,
want to take anything away from NASCAR; it is awhen we can board a rocket bound for the moon, the
great motorsport and they have done a fine job ofNHRA might have competition. Until that day comes
marketing to get to this point. But (and it is a big but)you owe it to yourself to take in an event.
there is no feeling in the world like two top fuelRichard A. Brink
dragsters coming off the line simultaneously; it willAftermarketGoodies.